This includes elements such as:
- Readable text without requiring zoom,
- Adequate space for tap targets,
- No horizontal scrolling.
1. Recommended By Google
2. One Website, Many Devices
3. Easier to Manage
What is Responsive Web Design (RWD)?
Responsive web design creates a system for a single site to react to the size of a user’s device—with one URL and one content source. A responsive website has a fluid and flexible layout which adjusts according to screen size.
It offers an optimized browsing experience.
Basically, your website will look great and work well on a desktop (or laptop), a tablet, and a mobile phone’s browser.
Benefits of responsive design for mobile
The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. And, the most consistent.
It’s also a great way to refine the content on your site, making sure that those using a mobile device are only seeing the most essential information.
With the Google algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly. A site with an effective mobile experience will show up in search results above one without.
Why responsive design is important for business
- Increase reach to customers and clients on smaller devices (tablets & smartphones)
- A consistent experience that can increase lead generation, sales and conversions
- Analytics, tracking and reporting can be consolidated in one place
- Time and cost of site content management is decreased
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